Urgent Agency, lead by Michaela Pihl Olsen, Head of Wayfinding and Place Activation and Design denmark teams up to highlight the powers of wayfinding. Join us for our start-up meeting.

Wayfinding collective
A networking group focused on wayfinding that can provide a platform for professionals to connect and share their knowledge of the discipline. Members can learn from one another's experiences and perspectives, expanding their understanding of the field of wayfinding.

The group's purpose is to create more focus on the discipline of wayfinding in Denmark, which is often overlooked despite its importance in creating intuitive and efficient navigation systems. By bringing together professionals with different backgrounds and experiences within healthcare, transportation, urban planning, cultural institutions, etc the group can promote the use of wayfinding in various contexts.

In addition, the group aims to have a voice in the political debate and explore what can be done within our building regulations, as well as engage with other relevant stakeholders. This is to ensure that wayfinding is considered an integral part of the building and design process and that it is given the necessary attention and funding.
Members can discuss different design elements such as pictograms, colors, typography, and universal design to improve wayfinding, and share case studies and real-world examples to gain insights into how to enhance the wayfinding experience.

The group can serve as a way to build professional connections and relationships within the wayfinding community, expanding members' networks and potentially leading to collaborations on projects or initiatives.
Overall, the wayfinding-focused networking group can facilitate the exchange of ideas and the sharing of knowledge within the discipline, while also advocating for its importance in creating intuitive, efficient, and storytelling navigation systems, and contributing to the political debate around it.